Enhancing DCWP Scheduling Portal
Timeline
September 2024 ~ December 2024
Project Type
Mobile & Web Re-Design
Role
Account Manager, Design 40%, Research 40%
Group Members
Chiu, Jimin, Jiyoung, Richa
Project Overview
Digital mobile industry is greatly expanding. Apple Wallet is one of the biggest app that users use. I would like to focus on developing on the user friendly UX and highlighting it's variety of services offered.
Final product
Desk Research
Generation Z solves everything with the growing digital wallet market.
The digital wallet market, which was 20%, is now a promising market that is expected to grow to 32% and to 41% in 2026. In fact, 79% of Generation Z, who will be major users in the future, use electronic wallets.
Apple Wallet is one of the most used digital wallets
As of 2022, 48.7% of Americans use iPhones, and about 21.2% of American consumers use Apple Pay. The number of users using Apple Wallet is expected to continue to increase in the future.
Competitor Analysis
Insights were derived by comparing three of the most used digital wallets in the United States.
User Persona & Journey Map
We conducted user journal maps with Gen Z as persona, who uses digital wallets on a daily basis.
Problems & Solutions
As-Is
Pain Point
Cards are organized in the order of their registration
Pain Point
User's can not organize as they wish
Pain Point
Cards are not categorized as per their type
To-Be
Solution
Allow users to customize their own orders of the cards
Solution
Add detailed filters and search functions to make it easier for users to find the card
Solution
Allow users to find cards per category
Project goals
Next Steps
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Conduct more user testing
The user testing conducted so far appears to be insufficient. Therefore, I plan to carry out additional testing in the future to gather more comprehensive insights.
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Iterate on design​​​
Implement changes based on user feedback and ensure that the redesign addresses usability issues and enhances user experience.