Grocery on budget
A platform that allows users to compare groceries based on their location, check item stocks, and set their grocery budget
Timeline
September 2023 - December 2023
Project Type
Web Design
Role
UI/UX 80% & Branding 80%
UX research 60%
Group Memebers
Jiyoung, Yuri, Riain
Project Overview
In response to economic shifts, New Yorkers are increasingly turning to home cooking amidst a 24% surge in food ingredient prices since 2020. To address this trend, "Grocery on Budget" emerges as a solution, offering a convenient platform for comparing nearby mart prices, inventory lists, and setting personal budgets, empowering users to make cost-effective choices with ease.
The Challenge
Explore solutions that could solve problems where users could compare prices and see stocks of offline groceries.
Goal
Allow users to compare prices of grocery stores and also check on the inventory, so that users could save time and money
Solution
Provide a service where users could compare prices and see stocks of offline groceries
Features & Iterations
Easy price comparison of my near by stores and stock information
Users are able to see details of the grocery market that has items in stock
Users are able to check out and set pick up in store to avoid the long line for check out
Desk Research
Research indicated that inflation and tipflation is giving pressure for people to dine out
The cost of dining out in the U.S. rose by 8.2% in 2023 compared to 2022. The recent surge of 25% in 'tip inflation' is leading people to avoid the culture of eating out.
Competitor Analysis
We have compared 4 big markets that owns multiple chains across the US.
User Research
User Personas
Personas are set according to the data collected
User Journey Maps
Solution
We are proposing a service where users could compare prices and see stocks of offline groceries
As Is
can’t compare pricing and stocks of offline stores
can’t order online for pick up in store
can’t see promotions going on in different stores
no service for budget setting and creating shopping list
To Be
able to compare pricing and check stocks
able to online order for pick up in store
able to view promotions of my favorite stores
able to set budget on grocery spendings
Allow users to compare prices of grocery stores and also check on the inventory, so that users could save time and money
Project Goals
Design Systems
Low-fidelity prototype
Next Steps
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Data collection
In this iteration, we assumed grocery price data is already available. In next iteration, we want to consider how to collect data.
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Complexity of grocery information
We simplified the grocery information for this iteration. However, in real situation, prices may change due to limited deals and conditions of discounts can be complex. We need to consider this complexity and include in our design.